3 Tips for Making Money Selling Shave Ice
Shave ice is a tasty and refreshing treat that offers a flavor for everyone. People love it on a hot summer day, which makes it an excellent business to invest in. If you want to open your own Hawaiian shave ice company, the below tips will help boost your success.
A Guide for Owning a Successful Shave Ice Business
1. Pick the Right Location
Setting up shop in the right location is essential to your success. Shave ice attracts considerable walk-by and drive-by traffic, so you need a convenient location. Set up your stand or shop in an area with significant traffic, such as a college, park, or shopping mall. Research your competition; nearby ice stands and dessert shops will pull your traffic away. A location with minimal competition is best.
2. Start a Rewards Program
A rewards program will encourage repeat business, which is a highly cost-effective marketing tactic. Print out punch or stamp cards to give out. These cards work by giving customers a stamp each time they buy a shave ice from you, and after a certain amount, they get one for free. This encourages them to return when they’re craving shave ice, rather than going to competitors.
3. Establish an Online Presence
Give yourself an online presence once you have your location, business name, branding, and pricing set. Set up a website; paying for a professional one is best, but there are DIY and free providers you could use to start. Create social media pages for the business, and post updates for your menu and opening plan, as well as pictures of the progress.
You should also set up review pages so that people can find you through search engines quickly. Encourage visitors to use these review sites and follow your social pages by offering a discount the next time they return.